Bertek offers complete design and composition services which include image and text creation, color proofing (digital and analog), high resolution film output, and platemaking. Bertek can also assist you with project consultation. Estimates for artwork production costs are available and are based on job specifications. A diagram with job specifications is required before any estimates can be given.

Project Planning

Project planning is best performed before any artwork is created. Things to consider in the planning stages are ink colors (PMS, metallic, fluorescents or any customer/trademark exclusive colors), type of stock printing on, color of stock or background tints used, as well as clearance issues for additional finishing steps (numbering, folding, die cutting, tipping, laser/inkjet/thermal imaging or magnetic stripes) Certain considerations must also be evaluated with regard to the printing process to be used in the production of the project (offset, letterpress, silkscreen, etc.) The substrate printed on can have a considerable affect on the project as certain substrates have unique characteristics which affect trapping and registration. If you prepare your files in-house, use a service bureau or a freelance graphic designer please use the following information in the preparation of electronic files created for submission to Bertek.

Apple Macintosh Platform Applications:

Illustrations, Line Art (logos) and Images: Adobe CS5 & CS6 - Illustrator & Photoshop

Page Layout: Quark XPress 8.5 or Adobe InDesign CS5 & CS6

File Submitting Information

Please include a composite file scaled to 100% and prepared for output with bleed .0625" - .125". All submitted files will be tested for viruses and submitted for a preflight check to confirm all elements are included and are correct. Please use Bertek Electronic Mechanical Information sheet as a checklist when preparing files. This sheet will help ensure smooth handling of your order through prepress production. If you are using preflight software or Quark XPress please be sure to use the "collect for output" feature and provide the generated electronic report as well as a printed hardcopy with your submitted files

All components should be assembled in one of the recommended page layout programs. Bertek recommends either Quark XPress or Adobe InDesign. Variable Imaging done on our digital press is done with an extension in Quark - files must be submitted in Quark or converted to Illiustrator EPS format to place in Quark. Documents built in Photoshop are not acceptable as these are images not document layouts.

Hard copy output of your composite design must accompany ALL electronic art submissions. If possible, supply color hardcopy. If black & white hardcopy is supplied please make sure "print colors as grey" is selected in the print dialog box. Also please make sure colors are clearly marked on hardcopy. This hardcopy is the guide the Prepress Operator will follow for final assembly of your project. If a hardcopy is not provided a charge of $35.00 will be incurred as well as possible delays in production as we need to generate a hardcopy proof for quality control.

Nested or embedded graphic files. Nesting or embeding refers to importing an existing graphic file into a new Illustrator or FreeHand file and then saving as a new EPS file. The nested files need to also be supplied in the event we need to make changes.

Organize jobs into folders - Final Layout, Fonts, Scanned Images, Artwork Please use TIFF formats for all scanned images. Images need to be CMYK or grayscale. RGB files may not represent the CMYK output color. Scans should be done at twice the dpi of our output resolutions of either 150 lpi or 200 lpi. Image resolution should be 300 or 400 ppi (pixels per inch). Scans should be done at 100% if possible, re-sizing can have a negative affect on final output. Linework scans should be at 600 or 1200 ppi saved as photoshop bitmap (bmp) format. We do not recommend type set in photoshop as it will output at a lower resolution than type set in a page layout or illustration application. If at all possible please set type in your DTP or one of the illustration applications.

We use Postscript fonts only for variable data. Include both screen (bitmap) and printer (postscript) fonts in the font folder. We also accept OTF fonts and True Type fonts for standard output.

Please supply all fonts used for the creation of any component of the design. Including all support files - Illustrator and/or Photoshop.

Do not use style options to customize a font! Use the actual font required for the desired effect. Without the actual font the type will not output correctly.

Be sure colors are defined correctly. Spot colors should be defined as spot colors. "Process separation" should be de-selected or the spot color will be generated as a process color build which may not be an exact match. Not turning process separation off on spot color jobs may also cause production delays as well as incur additional charges for artwork preparation. Also be aware that spot colors should be defined by a Pantone number and not an arbitrary name such as "Moody Blue." Also colors selected in a drawing program such as Illustrator must be named exactly as the color is named in a page layout program such as Quark XPress.

The color mode MUST be CMYK. Scanned images must be converted from the RGB palette to CMYK for proper final output. All image editing should be done in the CMYK mode.

Color fidelity Color accuracy is dependent on many variables. These include the scanner used to create the image, the quality and calibration of the monitor as well as the quality of lighting during viewing. A monitor can only display in RGB and is not equal to the capabilities of a printing press printing in CMYK. Matchprint color proofs are calibrated to account for the variables in the process but still can only be considered a reasonably close representation of actual color reproduction on press. If color fidelity is a critical concern please notify your customer service or sales representative at the time of order.

Bleed must be extended and additional 1/8" beyond the overall finished size.

Do not use the default "hairline" rule weight within page layout or drawing programs. Preset line weights differ from application to application. Define the line weight as .25 point if you wish to have a "hairline" in all applications.

Avoid reverse printing problems. Sans Serif type smaller than 6 point bold should NOT be used. Rules and serif type where the smallest stroke is less than .008" should be avoided in areas that reverse print.

Press Quality PDFs. Because of our wide variety of print production, PDFs cannot always be used for output. Particularly for Rotary Letterpress and Flexographic printing as usually there will be editting necessary for printing. In this case, the original layout document will be needed along with support files and fonts.

For Digital Print Labels printed on the HP Indigo WS4600. The dieline can be added. It must be set to overprint at .5 point and created as spot color with corner radius if applicable. The Press Ready PDF color setting should be composite CMYK and spot colors. Files need to have .0625" bleed as the final size. Example: a 2" x 3" label needs to be submitted as 2.125" x 3.125". If editting is needed, providing the original layout document with support files and fonts will ensure best results. 

Online File Transfer Files may be submitted via the internet. There is a 5mb limit on file size when attaching files to e-mail. To transfer larger files please visit our FTP site located on this web site.

E-mails with artwork attachments should be sent to your customer service representative or to your sales representative. This will assure that your files will be properly identified and all Bertek work order and tracking numbers are assigned so no delays are encountered during the production process. All files and fonts should be placed in a folder and compressed by Stuffit or WinZip. Loose files may get corrupted through e-mail.

Please feel free to contact us with any questions at 1-800-367-0210.

Layout/Imaging Services

Layout/Typesetting Rate -  Page assembly, creation of graphic files and typesetting ..... $60/hour

Typographic Enhancement Rate - Includes fine tuning of text, line breaks, spelling, grammar, hyphenation and proofreading. Proof submitted for customer final approval ..... $60/hour

File Manipulation - Billable when files submitted do not meet Bertek's output requirements. This may apply to files submitted in a non-standard DTP application. We have a large font library in the event font substitution is necessary ..... $60/hour

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