Booklet Labels
(Expanded Content Labels)

Bertek is capable of producing a very innovative, promotional and informational pressure sensitive construction - the booklet label. A booklet label is quite simple in its construction - having a pressure sensitive or tag stock base ply with a top ply that has been folded once or twice, and then pasted and sealed to the base ply along two edges or over-laminated completely to seal in the folded booklet portion. Everything is done in-line, in-one pass including printing, varnishing, folding, gluing, and die-cutting. Booklets of 3, 5, 7, or 9 panels can be die-cut into complex shapes and finished roll to roll. The Bertek booklet label can also be applied automatically at high speeds on most conventional labeling equipment.

Market opportunities for this product are extensive, especially for those companies being pressured to add more information to the labeling of their products as well as providing multi-lingual information. Booklet labels provide a labeling vehicle that packs a lot of information in a small amount of print real estate.

Applications

• In-Store Coupon Label
• Product Warranty Label
• Product Information Label
• Recipes
• Cross-Marketing Applications
  (variable imaging available)

Coupon (Piggyback) Labels

The Coupon label is a custom coated, pressure sensitive label that has been coated in such a fashion that allows the top layer of the label construction to be peeled off cleanly and used as a coupon or other bounce-back or leave-behind device. To produce this unique construction, all you need is a roll of plain-coated paper, plastic film or card stock and a roll of pressure sensitive label stock or clear film, coupon-base, pressure sensitive label stock. Once laminated together, the top ply peels off cleanly to be retained or used instantly by the consumer.

Applications

• IRC (Instant Redeemable Coupon Label)
• On-Pack Discount Card
• (variable imaging available)