IdeaGram®

Direct Mail Cards & Inserts

Bertek Systems’ IdeaGram® is an innovative alternative for the common 1-ply direct mail card so frequently used in direct mail campaigns. The IdeaGram® is a laminated, dual-ply, direct response card that employs the use of clean release or pressure-sensitive coatings that, when die cut, can yield a built-in BRC, leave-behind promotional stickers and cards, or pressure-sensitive “action devices.” The innovative IdeaGram® direct mail card can even be variable imaged on
the interior panels to enhance the utility of the piece - bar coded temporary membership cards or an OCR imaged BRC, for example.
Response is what your customers are looking for in a direct mail piece. Our dual-layer, peel-apart IdeaGram® invites the recipient to participate in revealing the printed promotional message. People like to participate, to engage in positive action. By using Bertek’s IdeaGram® for your customer’s next direct
mail campaign, they are more likely to engage the recipient’s attention for a longer period of time than with a mundane read-only, 1-ply direct mail card - thus increasing their chances for getting a response.

Features:

• One pass printing technology - including variable
  data and mail sorting
• Two plies of material that yield 4 printed panels of
  text and color graphics
• Peel-away die cut cards and/or stickers
• Up to 12 color printing
• Variable imaging on up to two panels - outgoing
  addresses, barcodes or text
• Combination of both clean release coatings and/or
  pressure sensitive adhesive

Benefits:

• Design Flexibility: one way or two way self-mailers
• More Print Real Estate: up to 4 panels as compared to 2 on a 1-ply direct mail card
• Greater Response: due to built-in action devices (based on DMA study)
• Greater Value: variable data concealed within interior panels

Applications:

• Promotional Direct Mail Cards
• Package Inserts
• Traffic Builders

IdeaGram®-Direct Mail Cards & Inserts